As creative director, I led the development of the complete visual language from the ground up. I worked with my team to concept and execute a comprehensive campaign that included a brand identity, secondary marks, an inspiration film, a documentary-style overview video capturing the craft and people behind the materials, print collateral for the exhibit, and an interactive iPad app that let designers build custom mood boards using Eagle Ottawa swatches and imagery.
What began as a single animation project became a decade-long creative partnership. Over ten years, I helped move Eagle Ottawa from purely functional corporate videos to art-directed films that positioned them as the most forward-thinking company in an industry often resistant to change, giving a heritage brand the visual language to match its ambition.
