As creative director, I led the team in translating Newlab's existing brand identity into a comprehensive motion system: animated logos and brand marks, a full motion identity framework, and a social and digital asset toolkit their team could deploy independently. The work was used as a foundation for 3 different brand films.
The system was adopted as the standard for all future brand output — and the work went on to be featured on Stash Media and recognized with a D Show award.
